Let me start off by saying that digital marketing for local and small businesses does not need to be difficult. Many of the companies I’ve worked with in the past see it as a daunting task that is going to…
Recognized every year since 1963, National Small Business Week (April 30 to May 6) celebrates the many contributions that America’s entrepreneurs and small-business owners make to our economy. According to the U.S. Small Business Administration, more than half of Americans…
There’s reason that place is one of the original 4Ps of Marketing since it determines your business’s location physically and mentally in your prospect’s mind. A bad small business location causes your firm to be out of sight and out…
Essentially, a business plan is the management and financial blueprint of your company. It is meant to serve as both your business guide and as a tool to help you attract investors. The plan should be comprehensive yet concise. It…
If you want to start selling products, you might be wondering whether opening a franchise or becoming an affiliate could be a good move. Both franchisees and affiliates market products developed by other people, but they do so in very…